people, not spaces
The key principle of RADAR is to turn away from studying advertising spaces in favour of the people that interact with them
Value
WHAT DO YOU GAIN FROM THIS?
- Helps formulate a clear plan for an out-of-home (OOH) advertising campaign, accounting for the necessary outreach and the specific segments singled out among the target audiences
- Day-by-day Cover Build UP for specific space groups
- Advertising volume Cover Build Up for specific space groups
- Accumulated coverage at different frequencies for a specific space or space group
SMART MEDIA PLANNING
DSP profile
USER-FRIENDLY INTERFACE FOR ADVERTISING CAMPAIGN MANAGEMENT IN REAL TIME
RADAR knows who is passing by a specific advertising structure in real time, which means that we will always display a perfectly targeted advertisement.
NARROW OOH TARGETING
RADAR can set up an offline-to-online retargeting in such systems as MyTarget, Yandex, Google and MediaDesk. We know how to find and return those customers who previously showed an interest in our products or similar ones.
OFFLINE-TO-ONLINE RETARGETING
RADAR's data scope and detail level make it possible to evaluate the completed advertising campaign right down to every single time the video ad was shown on a digital display.
ASSESSMENT OF CAMPAIGN EFFICIENCY
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to DSP profile
to DSP profile
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Precision
BIG DATA AS A BASIS FOR TECHNOLOGY
Broad range of DPM
Data of telecom operators, data of mobile devices and geolocation services
- Gender
- Age
- Income
- Interests
- Online behaviour
- Location
SEGMENTATION FOR
FINDING THE RIGHT
AUDIENCE
FINDING THE RIGHT
AUDIENCE
A continuous stream of data
for any OOH DSP
for any OOH DSP
DATA STREAMS FOR
PROGRAMMATIC ООН
PROGRAMMATIC ООН
Daily data updates across
the country
the country
UP-TO-DATE DATA
EVERY DAY
EVERY DAY
Data of telecom operators,
data of mobile devices and geolocation services
data of mobile devices and geolocation services
Broad range of DPM
BIG DATA AS A BASIS
FOR TECHNOLOGY
FOR TECHNOLOGY
Scale
THE RADAR METHODOLOGY:
how we log AD contacts
- The object's movement towards the advertising space
- Adjustments for flow speed, depending on the type and format of the advertising structure
AUDIENCE KNOWLEDGE
- A unified, one-of-a-kind advertising structure system: more than 300K throughout the country
- A unique ID assigned to every surface: coordinates, type, size and position in relation to traffic flow
- The target focuses on the segment of the visible surface (angle, radius)
KNOWLEDGE OF THE ADVERTISING SPACE
THIS COUNTS AS A CONTACT IN THE RADAR SYSTEM
CONTACTS
1 Marshal Zhukov Avenue, bld. 1, Moscow, Russia, 123308 (1Zhukov Business Centre)
Address:
E-mail:
